From the Department of Everything Old is New Again: In 1987 Coca-Cola and Warner Brothers put together a can't-miss proposal: Considering the renewed popularity of The Monkees with America's young people - thanks to MTV's airings of the old TV show and a 3/4 reunion tour - let's update the concept for our modern times and laugh all the way to the bank! Thus were born the New Monkees: Marty, Dino, Jared and Larry. Much like the original Monkees, they were given their own television show and a record to promote within said show. And much like New Coke, everyone still preferred the original. How disrespectful of a concept was this? Imagine a band coming along and saying, "We're going to call ourselves the New Rolling Stones." Granted, The Monkees were never known for integrity. They were soullessly manufactured to capitalize on Beatlemania and their managers had no respect for musical creativity. The band succeeded artistically despite this, thanks to a s...
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